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As a designer, remember that there is always an opportunity to do something brilliant and significant by breaking some odd rules here and there. If you enforce unity across your creatives, your designs will begin to look dull and need more dynamism. Create refreshing pops in the sea of brand guidelines and color guides. Your brand intends to reach out to the masses, and if you do not have a design that can successfully achieve this, everything is in vain. Patterns also help establish your brand's presence without displaying your logo design or brand name everywhere. Use this powerful principle of design to bring consistency and a holistic feel to the content you create.
The Brand Story Guide
The designer also uses repetition in the shapes and text treatments — paired with a little variety in the colors — to achieve this balance. Using a monochromatic color scheme can create a sense of harmony, while using complementary colors can add visual interest. However, it is essential to use color sparingly to avoid overwhelming the design.
Balance: Symmetrical, Asymmetrical, & Radial
Alignment refers to how visual elements are lined up, ordered, and structured in comparison to one another and in comparison to the whole design. Repeating or alternating a group of different elements in the same order and at specific intervals is a way to create rhythm in design. There are different types of contrast, such as color contrast or size, shape, or texture contrast. When there is an emphasis on a design element, it means that the specific object is highlighted from the rest and is therefore of great significance and importance. The items on both sides of the line have evenly distributed visual weight and create a mirrored image.
Nike Logo
This repetition can happen for any length or in any direction. The blocks of content have different amounts of content inside and, consequently, are different sizes. There are close to equal areas of color and space on both sides (right and left) to balance each other. It might also stand out a little after you’ve seen it, but overall the elements don’t call attention to themselves individually. The home page of Vlog.it exhibits radial balance, which I hope is clear from the screenshot.
Principles of Design: Creating Balance
Consider the ad industry for example – at the current growth rate of advertising, the global ad market is projected to reach $875 billion by the year 2026. Visuals, in fact, top the charts when it comes to content types for ads. This makes understanding the concept of balance in design even more relevant.
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As a design principle, balance refers to the distribution of elements in a specific artwork or design. Our eyes naturally seek out order and a sense of stability in any image that we see. This is also the psychological reason behind why people are more attracted to faces and objects that are symmetrical. Learning the elements and principles of design is essential to becoming an exceptional artist or designer. This is where certain elements guide the viewer's eye through a planned sequence of elements. By using contrast intentionally, designers can create effective and visually appealing designs that communicate their message clearly and efficiently.
Contrast
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And they combine this with a small area, or areas, consisting of an interesting texture. This automatically creates a balanced effect despite the combination of textures in the other areas. Leveraging the power of balance in design, some designers intentionally create an off-balance design when they have to trigger certain emotions.
Starbucks Logo
Illustration of visual design elements and principles that include unity, Gestalt, hierarchy, balance, contrast, scale and dominance. Balance refers to the distribution of visual elements based on their perceived weight. Elements may be balanced based on color, texture and space to achieve a sense of equilibrium and harmony in a composition. Design is a manifestation of creativity and artistry, which is crucial in the world of graphics and advertising. The fundamental concept of contrast in design is the juxtaposition of two or more design elements that are dissimilar.
Contrast can also evoke emotions when used appropriately in design. High contrast designs tend to be dramatic, bold, and energetic. On the other hand, low contrast designs tend to be more subtle, calming, and relaxing. In the examples below you can see that where the white rectangle is placed makes a big difference in how the entire picture plane is activated.
Balance is a design principle that involves creating visual equilibrium. The core idea is to distribute visual weight evenly throughout the composition. The weight in this context refers to color, shape, texture, and space. Without balance, a design looks cluttered and lacks coherence.
Critical information or calls to action often occupy this central spot where the human eyes are naturally drawn. Symmetrical, asymmetrical, and mosaic balance are more common in UI design, but that shouldn’t deter you from trying to master a radial balanced design. Each type of balance can be mixed and matched to make a design more dynamic and lively. Variety mixes various elements and principles to add complexity yet visually appealing designs. It creates interest and detail in images and artwork to engage the audience.
You also need to know about the different elements and techniques which can be used to create your preferred balance. That is due to the fact that with no elements placed around a central line, the image can have the tendency to feel somewhat unbalanced. Symmetrical balance in design is something we see a lot in nature. A designer does this by choosing the placement of the design elements, their size, boldness, color, and other features.
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